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Noteworthy & Links | |
Print . . .The Accidental Library Marketer. Kathy Dempsey, Information Today, 2009 A lively, easy to read and practical introduction to marketing for libraries. Building a Buzz: Libraries and Word-of- Mouth Marketing. Peggy Barber and Linda Wallace, American Library Association, 2010. A practical guide to using WOMM that will help you turn your library patrons into a major marketing force. Libraries, Mission & Marketing: Writing Mission Statements That Work. Linda K. Wallace, American Library Association. 2004. How many of your staff can say your library?s mission statement? That?s what we thought. This book is dedicated to the proposition that your mission statement is your ultimate message. You should say what you do and do what you say. A bi-monthly newsletter with excellent ideas and advice for information professionals in all types of libraries. You'll find practical suggestions for strategic planning, increasing business and proving your value. Sign up here. Mission-Based Marketing: Positioning Your Not-for-Profit in an Increasingly Competitive World. 2nd Ed. Peter C. Brinckerhoff, John Wiley & Sons, Inc., 2002. Brinckerhoff provides a clear, step-by-step guide for identifying and understanding your markets, considering the competition, needs vs. wants and lots more. Practical and interesting. The Secrets of Word-of-Mouth Marketing. 2nd Ed. George Silverman, American Management Association, 2001. Silverman says traditional advertising doesn?t have the impact it once did and makes a great case for an organized, strategic approach to word of mouth. This is good news and a practical strategy for libraries, since we couldn?t afford traditional advertising. The Starbucks Experience: 5 Principles for Turning Ordinary into Extraordinary. Joseph A. Michelli, McGraw Hill, 2007. Michelli makes the case that Starbucks? success is a direct result of brilliant internal marketing. Its partners--Starbuck speak for employees--do a lot more than brew coffee. We believe libraries could learn a lot from Starbucks. You can read an excerpt at http://books.mcgraw-hill.com/downloads/products/0071477845/sample_chapter.pdf/. Online . . .Research ALA Office for Research & Statistics A good place to start when looking for national statistics and studies relevant to you library. You'll find interesting library research data and tips on this site provided by the Colorado State Library. We especially like the "Community Analysis Scan Form" (you'll find it listed under "tools" on the home page). LibQual + ® is a suite of services designed to help library staff listen and respond to their community of users. It includes tools for soliciting, tracking, understanding and acting upon user's opinions. Developed by the Association of Research Libraries (ARL), these services include a Wed-based survey that helps libraries assess and improve library services. More Good Tools and Opportunities The Campaign for America's Libraries The American Library Association's campaign provides a wealth of messages, ideas and strategies to help all types of libraries promote their value. The best TV show for kids that has come along in years, this PBS gem takes place in a library and is all about reading. Their team worked with libraries and ALA to develop the show. It's ours. Own it! Use it! PR Talk A lively idea exchange for library staff interested in marketing/PR related topics. First-time users should go to the ALA Mailing Lists Service web page and click on the "Send me a password" link near the bottom of the page. Once the password has arrived, return to the ALA Mailing Lists Service page and and log-in. Click "view all lists" to view all public lists. PR Xchange - Best of Show Each year the PR Section of the Library Leadership and Management Association (LAMA), a division of ALA, sponsors a giveaway of great library materials submitted by libraries of all sizes and types across the country. Prizes for "Best of Show" are awarded. The event takes place during the ALA Annual Conference. |
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