You get what you pay for but more expensive isn't necessarily better. Simple is almost always better. Clever is good but it's no substitute for clear. Good design is wasted without a strong message. Communicating substance doesn't have to mean sacrificing style. There are unlimited possibilities for communicating the library message.
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It's impossible to promote libraries without promoting the librarians who make them what they are. The right message at the right time can make a difference. Every library — no matter how big or small — can do a better job of communicating. Sometimes it takes a fresh eye to see how. Communications is everyone's job. All staff, board members and Friends have an important role to play.
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